Magento launches real time analytics for vendor customers

Magento has recently added an analytical tool that will help its merchant customers get in-depth insights into their customers’ engagement pattern and take judicious steps to make their stores more customer-friendly. To do this, it has signed a partnership with New Relic and integrated its New Relic Software Analytics Cloud. This ensures that merchant customers will get key metrics of their customer engagement.

The official announcement of Magento’s decision to include New Relic’s analytics cloud came on August 19. This new deal will help merchant customers to use the business analytics tools through the custom, real-time dashboards of New Relic Insights. More than that, merchants can improve the site performance and sturdiness by adding New Relic APM (Application Performance Monitoring). That extension is available in Magento Connect marketplace.

“There is no question that website performance is a key factor in driving transactions and inspiring customer loyalty. By reducing website page response times by one second alone, a site’s conversion rate can increase by 7 percent, according to The Aberdeen Group,” said Steve Yankovich, Chief Product Officer for eBay Enterprise.

Partnership with New Relic uncovers many crucial environmental data for users so that they can take steps to enhance conversion rates and eventually the revenue.

“Our partnership with Magento brings the power of software analytics to Magento users, including real-time, customized dashboards that show customer engagement data and other elements impacting their business. With New Relic, Magento customers can make data-driven decisions to improve performance and business results,” said John Gray, New Relic’s SVP of Business Development.

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