5 most outstanding Indian eCommerce startups in 2015

For last few years, Indian eCommerce has grown by leaps and bounds. According to the data released by Tracxn, a prominent venture capital analytics and startup tracking agency, around 50 percentage of funding for Indian startups, that is close to US $3.2 billion, has been invested in eCommerce ventures in 2015. This statistics shows how profound is the impact made by eCommerce boom on India’s IT and retail sectors. Many newly found eCommerce companies have made their mark during this period. Let’s take a look at five promising eCommerce startups in 2015.



PepperTap introduced super easy methods for customers to buy groceries online. The apps of PepperTap and their delivery services are super cool and highly professional so that customers can avoid standing in long queues at the billing counters of supermarkets. They have simply replaced your visits to the markets with a few taps on the phone.

PepperTap was founded by Navneet Singh, the current CEO of the company. He started his entrepreneurial career with an eCommerce logistics company. He came up with the idea of an online grocery store in 2014. PepperTap was launched and became a success very quickly. Within one year, it was able to stand amongst the top three online grocery retailers in India!


Selling bra every minute?! Yes, Zivame, an online lingerie store has made such a miraculous achievement within 4 years after its inception. A business becomes uniquely successful, only when it can understand and solve the unique problems of its target customers.
“I remember the time when I would drop everything and go into corridor-sized, dust-filled stores and hunt for the right lingerie to fulfill an order. Those days spent in such stores on Commercial Street made me realise why Zivame would be successful,”

says Richa Kar, Founder and CEO of Zivame. This realization of customer painpoint helped Richa to make Zivame a success although she was a novice in entrepreneurship when Zivame was launched. Zivame is now a huge success and considered as a sure bet for venture capital companies. It has raised a series C round of investment.



Supam Maheshwari got the idea of an online store selling quality baby products when he failed to find good toys for his daughter in Pune city. He understood that getting good quality baby products from our shops is not at all easy. And so he launched Firstcry and within five years it has become Asia’s largest eCommerce business selling babies and kids products. Like in case of Zivame, the success of Firstcry also indebted to it founder’s thorough understanding of the customers’ pain-points. Now Firstcry has over 90000+ items in its inventory and tie-ups with from more than 1200 Indian and International brands.

Urban Ladder


When the idea of an online furniture store striked the mind of Ashish Goel, there was no established eCommerce business to tap the potential of US$15 billion furniture market in India. The ability to Identify an unexplored terrain and courage to introduce a new concept will be fruitful if you can develop and execute an effective strategy to implement it. Ashish Goel has done it in the case of Urban Ladder which is currently India’s best online furniture store.

Urban Ladder introduced many novel concepts and exciting services and those were received well by their customers. When they started in 2012, they raised $1 million from Kalaari Capital. Now the total funding amount is more than $77 million. They could exhibit a convincing performance so that even a billionaire like Ratan Tata joined Urban Ladder as an investor and mentor.



If we can call any Indian eCommerce company, the trailblazer in 2015, it’s nothing other than Paytm. Paytm, which was started as a wallet service, later grow as a marketplace with mobile-first strategy. More than 50,000 merchants are using Paytm platform and around 75 million orders are being processed through it every month. The investment of $500 million from Ant Financial,  the payment arm of Chinese eCommerce giant Alibaba, is an evidence of Paytm’s mind-blowing performance last year.

These are just a few among the numerous eCommerce startups that revolutionized Indian online commerce in 2015. The success stories of these companies are really inspiring for Indian eCommerce sector which is looking forward for another great leap in 2016. They also offer many important lessons to aspiring entrepreneurs who want to take the first step on eCommerce.

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